Pixel Envy

Written by Nick Heer.

Managing Expectations

On Monday, Recode’s Dawn Chmielewski and Peter Kafka reported that Apple’s upcoming television and streaming service isn’t ready for a WWDC announcement. Now, today, Brian X Chen of the New York Times reports that the new Apple TV hardware won’t be at WWDC either:

The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.

Apple seems to be doing pretty well with managing expectations.

I haven’t noticed the removal of any TBA-type sessions from this year’s schedule, so it looks like the rumoured SDK might still be a go. A support document still refers to the third-generation1 Apple TV as the hub for HomeKit, so I wouldn’t be surprised to see further functionality rolled out soon.


  1. “Or later”. ↩︎