Pixel Envy

Written by Nick Heer.

Long Product Cycles Are the Mac’s New Normal

Dan Moren, Macworld:

At present, the lack of recently updated Macs is frustrating, especially to those looking to spend money on new hardware. (And, I would argue, it’s multiplied by the current dissatisfaction with the company’s portable line.) But it certainly isn’t leaving Apple or customers at the brink of disaster. On the other hand, if this fall comes and goes with nary a new Mac, then there will definitely be some hard questions.

If Apple had been updating all of their Mac lines on a relatively consistent or more frequent basis, I doubt there would be as much consternation. Similarly, if the MacBook were a more affordable entry-model notebook and the MacBook Pro did not have ridiculous keyboard problems — and, sigh, still had an SD Card slot — I think people would be a lot happier. But, as it is, there’s a poor combination of a lack of updates followed by, in some ways, hardware regression.

I’m generally optimistic about the future of the Mac; I think that Mojave is a great update, the iMac remains a reliably solid performer, and Apple’s commitment to a better Mac Pro and new display signify a strong commitment to smaller market segments. But, as a single platform vendor, there are unique responsibilities that Apple has to their users.