For most new Apple hardware, I look forward to written reviews, but for these new M1 iMacs, I was especially excited for videos. These anodized aluminum colours are going to look different depending on lighting and motion, so they will look best in person, and video gets closest to that experience.
Apple shipped one of each colour iMac to Justine Ezarik, and I think she shows off the depth of colour coordination really well. Marques Brownlee received a blue review unit, and pointed out that the white bezel keeps it looking friendly and is less distracting in actual use.
I really liked Tyler Stalman’s review as well, where he takes the iMac through some of his typical photo and video editing processes. Like all M1 Macs, it seems almost impossibly capable for being an ostensibly entry level Mac.
It is still hard to believe that you can buy Macs today that range from $699 to over $2,600 — if you max out an iMac — and they all feature the exact same processor with maybe one GPU core missing. And, oh, you can buy an iPad with the same SoC too. This radically simplifies the computer buying experience to one based almost entirely on form factor. There is virtually no performance compromise you need to make in choosing between a desktop and a laptop — not like the Intel era.
So, now that the consumer side of the Mac product line has been transitioned to Apple’s own processors, it will soon be time to see what is in store for its more professionally-oriented computers. Exciting times.