M is for Mystery ⇥ asymco.com

Horace Dediu takes a break from statistical analysis to question what intents Apple may have for the technology in the iPhone 5S:

Perhaps this is why Apple chose to describe the iPhone 5s as “forward-thinking”. The M7 and the Touch ID are like research projects whose actual value will be realized at some future time, in probably different contexts.

But remember, the 5S was Apple’s “least innovative iPhone yet” and they should have done really innovative things like increasing the display size, like Samsung does, year after year. That’s innovation with a capital “I”, not that “iNnovative” thing that Apple does with its words.