Dan Lyons linked to Business Insider’s overview of the Apple Watch show-off event in Paris, writing:
This is Apple in 2014, post Steve. Fanboys, I weep for your souls.
I know Lyons is going for the easy troll here, but I’ve seen a similar sentiment since the Apple Watch was rumoured, and escalating since its launch. Yes, at its core, the Apple Watch is a computer, but the intent of the product is a watch. Watches are fashion accessories. That’s what the Pebble either misses or, if you believe their marketing materials, consciously avoids. Why wouldn’t Apple choose to associate with fashion designers and fashion houses to launch the product?