Lovely Disguise, Read Between the Lines

Dan Frommer listens to what Tim Cook didn’t say at D10, and there’s a lot of it. As many are reporting, it looks like Apple is considering killing off Ping, and perhaps the iAd program as well.

Based on Cook’s comments, it’s easy to surmise that Apple is looking at making a television set. I stand by what I previously wrote: if it happens, its success depends on its ability to provide the same passive experience as current televisions while improving the rest of it.

Nobody has cracked the future of TV yet. We could be looking at either the first breakthrough, or the first failure of a product of this scale in Apple’s recent history.