NYT: Apple Ends Consulting Agreement With Jony Ive ⇥ nytimes.com

Tripp Mickle, New York Times:

Mr. Ive and Apple have agreed to stop working together, according to two people with knowledge of their contractual agreement, ending a three-decade run during which the designer helped define every rounded corner of an iPhone and guided development of its only new product category in recent years, the Apple Watch.

This news comes just a day after the publication of a lengthy report about Apple’s car project, in which Wayne Ma of the Information claims Ive’s firm has been an active consultant on its design.

Update: In a profile of Ive’s association with the Terra Carta Design Lab, published yesterday, Deyan Sudjic of Wallpaper also says Apple is a LoveFrom client. Mickle’s scoop feels like it is from a very recent timeframe; he writes of a decision made in “recent weeks”.

Also from Sudjic’s article:

When Ive talks about design, his language is fiercely moralistic. ‘I am angry that most of what is made seems so thoughtless. So many products do not deserve to exist. The minimum that they should do to justify themselves and consume all that material is that their designers should care about them.’

See also the “giving a shit” piece I linked to today.