Logitech CEO: Google TV ‘Cost Us Dearly’ ⇥

Dieter Bohn writing for The Verge:

[Logitech CEO Guerrino] De Luca did throw Google a bone by saying that he believes Google TV will have a chance sometime in the future, but it would be a “grandchild of Google TV” that would do it. Logitech clearly has no plans to help make that happen, opting instead to sit “on the bench” (as De Luca had put it in an earlier call) until Google can find success.

That big fuss over Google TV was for nought. Logitech estimated a $100M loss by betting on it. It’s worth noting that Apple hasn’t released sales figures for the Apple TV, but they ostensibly consider it a worthwhile investment, at least enough that they continue to manufacture new models. At any rate, I doubt Apple has lost $100M on their hobby.