New Apple Watch Ad: ‘Live Bright’ ⇥ youtube.com

I’ve found Apple’s advertising over the past year, especially, to be a bit of a mixed bag. It has felt messy and, frankly, a little bit bland.

This, though, is terrific. Between the near-silhouetted figures and the bright colours, it’s reminiscent of the classic iPod ads. And it features an edited version of Beyoncé’s “Freedom”, so it’s fantastic in every way.