Pixel Envy

Written by Nick Heer.

LinkedIn Announces It Will Stop Collecting Advertising Identifier in Its iOS Apps

Kamakshi Sivaramakrishnan of LinkedIn:

We want to share an update on our plans and guidance to help you prepare for these changes. We have decided to stop our iOS apps’ collection of IDFA data for now. Although this change affects the LinkedIn Audience Network (LAN), Conversion Tracking and Matched Audiences, we expect limited impact to your campaign performance, and don’t foresee major changes required for your campaign set-up.

Meanwhile, Facebook is exploiting this pandemic to whinge about Apple’s privacy improvements.