Pixel Envy

Written by Nick Heer.

Life360 Says It Will Stop Selling Precise Location Data

Jon Keegan and Alfred Ng, the Markup:

The family safety app Life360 announced on Wednesday that it would stop selling precise location data, cutting off one of the multibillion-dollar location data industry’s largest sources. The decision comes after The Markup revealed that Life360 was supplying up to a dozen data brokers with the whereabouts of millions of its users.

Good. But Life360 says it will keep selling precise data to Arity, and “aggregate” data to Placer.ai. This is all at the company’s behest — there is nothing legally preventing it from beginning similar data marketing agreements.