Greg Joswiak Says the iPhone XR Has Been the Top-Selling iPhone Since Its Launch

Shara Tibken, CNet:

Greg Joswiak, Apple vice president of product marketing, told CNET in an interview Wednesday that the device has “been our most popular iPhone each and every day since the day it became available.”


The news comes amid worries about iPhone demand. Apple’s fiscal fourth-quarter results at the beginning of November showed it may be grappling with a case of iPhone fatigue — but it’s still getting people to shell out more money for the phones they do buy. Apple said it didn’t sell as many iPhones as analysts expected in the quarter that ended Sept. 29, and it projected lackluster revenue results for the December quarter. Apple also said it would no longer detail unit sales of its iPhone and other major devices, a reversal from its strategy since first introducing the products.

Apple usually doesn’t announce their sales mix of iPhones but, for two years in a row, they’ve broken with that pattern to quell supply chain rumours. Analysts seem desperate to write off new iPhones as major flops.