Ive has long been someone who speaks in a considered and thoughtful manner; this interview is no exception. It’s relatively short, but there are some gems, like this one about meeting with Tim Cook:
We meet on average three times a week. Sometimes those meetings are over in his space, sometimes here in the design studio. We all see the same physical object. Something happens between what we objectively see and what we perceive it to be. That’s the definition of a designer – trying to somehow articulate what contributes to the way we see the object.