Pixel Envy

Written by Nick Heer.

Jonathan Ive and the Future of Apple

The New Yorker’s Ian Parker put together an incredible portrait of Apple from the perspective of Jony Ive, with a level of depth and access never before allowed. It’s really very long, and it is impossible to summarize; every word is worth reading. There are details about the Apple Watch (“an Apple Watch uses a new display technology whose blacks are blacker than those in an iPhone’s L.E.D. display”); about Ive’s personal views (the near palpable sigh when asked about the camera bulge on the iPhones 6); and about what makes him tick. Do make half an hour to fully digest this.

Ive certainly has a lot of pressure on his shoulders. After Steve Jobs resigned his CEO post, and again after he died, Apple’s stock price was — perhaps surprisingly — unaffected. But if and when Jony Ive leaves Apple, I can’t imagine their share price and their perceived future viability would be unaffected to the same or greater extent. Jobs left a willing and public successor, Tim Cook, in his wake; Ive doesn’t have anyone like that. He is both irreplaceable, and yet he must eventually be replaced.