Pixel Envy

Written by Nick Heer.

Jawbone Set to Exit Consumer Market

Ingrid Lunden and Brian Heater, TechCrunch:

Make way for one more pivot from Jawbone. The fitness band maker that originally started out in headsets and later made speakers, has abandoned selling and supporting consumer hardware following a deluge poor reviews and media reports that it has run out of money.

TechCrunch has learned and confirmed that Jawbone is preparing to shift its business yet again — moving from a focus on low-margin fitness bands sold directly to consumers, to a high-margin business to business to consumer model: a health product and accompanying set of services sold primarily to clinicians and health providers working with patients.

Jawbone has always seemed to make only one type of product for a few years at a time. They have always been, in my mind, synonymous with over-loud Business — with a capital “b” — people on a train. It’s pretty astonishing how fast and how far they’ve fallen from having such a ubiquitous product.