Pixel Envy

Written by Nick Heer.

iWatch Thoughts

Yours truly, on the weekend:

I don’t doubt that there are uses for wearable devices. All the wearables I’ve seen so far fall into two categories: pure fitness devices, and secondary notification screens. The former are more focused, easier to understand, and feel more valuable as a result. Is it any wonder that the latter category hasn’t really taken off, but fitness wearables are pretty popular?

It’s relieving to hear that all around smart guy Jean-Louis Gassée has similar thoughts, in much more granular and considered detail:

The iWatch hubbub could be nothing more than a sort of seasonal virus, but this time there’s a difference.

At the WWDC three weeks ago, Apple previewed HealthKit, a toolkit iOS developers can use to build health and fitness related applications. HealthKit is a component of the iOS 8 release that Apple plans to ship this fall in conjunction with the newest iDevices. As an example of what developers will be able to do with HealthKit, Apple previewed Health, an application that gives you “an easy-to-read dashboard of your health and fitness data.”

The rumor that Quanta will soon begin “mass production” of the iWatch — the perfect vehicle for health-and-fitness apps — just became a bit more tantalizing… but there are still a number of questions that are left unanswered.

Gassée also touches on forecasts of sales. I highly doubt that this will approach iPhone levels of sales; perhaps even iPad levels are overestimates. Lots of smoke; no fire. Yet?