Italy Becomes the Most Recent Country to Rule Google Analytics Is Illegal

Natasha Lomas, TechCrunch:

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data protection rules owing to user data being transferred to the U.S. — a country that lacks an equivalent legal framework to protect the info from being accessed by U.S. spooks.

Earlier this year, Austrian regulators found the use of Google Analytics by a German publisher to be illegal on similar grounds and, as Lomas writes, it was also found to violate GDPR rules by French authorities.