Written by Nick Heer.

It Is No Longer Hip to Be Square


Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.

As Neven Mrgan points out, this isn’t really a response to the way people use Instagram. If anything, it seems tailored for advertisers.

This sort of capitulation feels weak. I’m aware that I sound like an old man here, but the implied square format created a unique limitation for users to work within. If anything, I think Instagram should auto-detect DSLRs and other standalone cameras and block their photos.