Pixel Envy

Written by Nick Heer.

Apple Says That the iPhone X Will Have Walk-in Availability

Apple:

iPhone X, the future of the smartphone, featuring a revolutionary new design with a stunning all-screen display, wireless charging and an incredible rear camera with dual optical image stabilization, will be available to customers for pre-order on Friday, October 27 at 12:01 a.m. PDT on apple.com/ca and the Apple Store app.

This is nitpicking, but “all-screen display” is a silly phrase. You’ve probably read Ken Segall’s commentary on Apple’s use of “all-screen”, but that’s in the context of Apple’s marketing webpage which bills the iPhone X as a phone that’s “all screen”, immediately above a photo that clearly indicates that this isn’t the case. While “all-screen display” isn’t a lie, it’s no better from a description perspective: all displays are “all-screen”. That’s just redundant.

iPhone X will be available in more than 55 countries and territories, and in Apple Stores beginning Friday, November 3 at 8:00 a.m. local time. Stores in most countries will have iPhone X available for walk-in customers, who are encouraged to arrive early.

Don’t count on it being easy, though. Nikkei reporters say that the initial iPhone X shipments from now until the end of the year will total just 20 million. For comparison, Apple shipped over 78 million iPhones between October and December last year. If you want an iPhone X before, say, March, you’ll want to be awake at midnight Pacific time on Thursday night — Friday morning, for the more pedantic readers — and try not to mis-tap the “buy” button. In some countries, you may also want to phone your bank or credit card company, just to be safe. Good luck.