Jason Snell, Six Colors:
Now, iPhone unit sales are still down from the days of the iPhone 6. What’s changed is that the average selling price of an iPhone is up—way up. That’s mostly thanks to the iPhone X, which has a record-breaking price tag that hasn’t seemed to matter one whit in terms of consumer acceptance. (And for those who don’t want to spend $1000 on an iPhone X, apparently the iPhone 8 and 8 Plus hits the spot.)
The math is pretty straightforward: Apple sold 11.6 million iPads, which is slightly more than they sold in the year-ago quarter, but iPad revenue was down 5 percent, which means the average selling price of an iPad dipped. This isn’t surprising, because the more pricey iPad Pro models are long in the tooth and the cheap iPad is relatively new. What it suggests is that the iPad sales price will rise once new iPad Pros arrive (presumably this fall), but in the meantime the release of the low-cost iPad is keeping things afloat.
It’s almost like a product’s freshness and degree of activity surrounding it correlates with sales.