Pixel Envy

Written by Nick Heer.

iPhone 5S Outselling iPhone 5C Two-to-One, According to CIRP

John Paczkowski, AllThingsD:

Despite the 5c’s newness and its colorful design, it’s not selling that much better than the 4S did when it was demoted to legacy iPhone by the flagship iPhone 5.

Here’s the crazy part: it turns out that this is a good thing for Apple. When you read stuff like this — titled “Apple’s plastic iPhone experiment looks like it’s failing” — note that the margins for the 5S are higher than for the 5C, which makes it anything but failing from Apple’s perspective.

Keep in mind, too, that these sales are from the first three weeks that these products have been on sale. After launch weekend, Localytics estimated that the 5S outsold the 5C by over three-to-one. If these two data sets are comparable — and I think they are, insomuch as they are both educated guesses — the 5C is gaining traction. Both of these surveys are therefore measuring early adopters, who are less likely to buy the 5C.

Don’t expect Apple to provide a per-model breakdown during their earnings report in two weeks, though.