Pixel Envy

Written by Nick Heer.

Max Headroom

Matthew Panzarino of TechCrunch interviewed Greg Joswiak and John Ternus about the new iPad Pro:

One of the stronger answers on the ‘why the aggressive spec bump’ question comes later in our discussion but is worth mentioning in this context. The point, Joswiak says, is to offer headroom. Headroom for users and headroom for developers.

“One of the things that iPad Pro has done as John [Ternus] has talked about is push the envelope. And by pushing the envelope that has created this space for developers to come in and fill it. When we created the very first iPad Pro, there was no Photoshop,” Joswiak notes. “There was no creative apps that could immediately use it. But now there’s so many you can’t count. Because we created that capability, we created that performance — and, by the way sold a fairly massive number of them — which is a pretty good combination for developers to then come in and say, I can take advantage of that. There’s enough customers here and there’s enough performance. I know how to use that. And that’s the same thing we do with each generation. We create more headroom to performance that developers will figure out how to use.

“The customer is in a great spot because they know they’re buying something that’s got some headroom and developers love it.”

I buy this argument, particularly as the iPad is the kind of product that should last years. Since the first-generation iPad Pro, iPads have seemed to be built for software and workflows that are two or three years down the road. But the question about the iPad for about that same length of time is less can you? and more would you want to?, and I hope the answer to that comes sooner than a few years out.