Pixel Envy

Written by Nick Heer.

It’s Time for Today’s Edition of “Apple Should Destroy Their Margins”

Brooke Crothers, CNet:

The iPad Mini will get a refresh in the third quarter with a Retina display, NPD DisplaySearch predicted late Sunday.

Weird. The actual quote from DisplaySearch:

“We see two refreshes coming. One in the second half of this year, then one in Q1 [first quarter] of 2014,” analyst Richard Shim told CNet late Sunday night.

“The Q1 [2014] device will have a Retina display plus an updated processor,” Shim added.

Whatever the timing, either Apple has secured an amazing LCD panel contract with their vendors, or analysts are suggesting that what little margin Apple makes on the iPad Mini is about to be dramatically reduced. And analysts love their margins.