Pixel Envy

Written by Nick Heer.

Christmas in April

Siu Han and Alex Wolfgram, of — ugh — Digitimes:

Upstream sources in the iPad mini supply chain expect a 20-30% decline in shipments for the device during the second quarter of 2013 [compared to Q1] due to lacking demand in the market.

Or, perhaps, a lack of a giant holiday shopping rush. True, there’s a lower demand for the iPad Mini compared to the previous quarter. But there’s also reduced demand for wrapping paper, which means Apple is clearly doomed.

Am I getting the narrative right?