I didn’t have high hopes for major iPad-specific features to be announced at WWDC. Still, I was disappointed to see the iPad return to the backseat after last year’s revitalization. Every time Craig Federighi ended a segment with “it works on the iPad, too”, it felt like the iPad had become an afterthought again.
WWDC this year certainly ticked a lot of boxes, but a lack of iPad-specific enhancements continues to be a sore point. It’s very clear that Apple prioritizes iPhone development while Tim Cook continues to espouse the benefits of the iPad. From his opening remarks during the WWDC keynote:
The iPad magically transforms a glass canvas into anything that you want it to be. It’s our clearest expression of the future of personal computing.
Unlike Apple’s stance on privacy, it doesn’t fully feel like they’re practicing what they preach with iOS and the iPad. While it is a tremendous personal computer, there remain significant and glaring areas where it still feels like a jumbo iPhone in a not-so-good way.
After WWDC, I strongly believe that Apple has notable iPad-only features in the pipeline, but they won’t be available until later in the iOS 10 cycle, possibly in early 2017.