Pixel Envy

Written by Nick Heer.

Instapaper Has a New Owner, Same As the Last Owner, Kind Of

The Instapaper team:

Today, we’re announcing that Pinterest has entered into an agreement to transfer ownership of Instapaper to Instant Paper, Inc., a new company owned and operated by the same people who’ve been working on Instapaper since it was sold to betaworks by Marco Arment in 2013. The ownership transfer will occur after a 21 day waiting period designed to give our users fair notice about the change of control with respect to their personal information.

We want to emphasize that not much is changing for the Instapaper product outside the new ownership. The product will continue to be built and maintained by the same people who’ve been working on Instapaper for the past five years. We plan to continue offering a robust service that focuses on readers and the reading experience for the foreseeable future.

Alex Heath:

Some clarification from a Pinterest spokesperson: The two employees Pinterest brought on from the Instapaper acquisition will continue working at Pinterest and run Instapaper independently on the side. So sounds like Instapaper wasn’t really working out inside of Pinterest.

I don’t think it’s a great sign when a product is transferred from an official offering to something akin to a hobby.