Pixel Envy

Written by Nick Heer.

In-App Purchase Inconsistencies

Last week, I wrote:

I noticed that I was able to top up my Starbucks card through its app. I emailed to ask whether they were getting special treatment from Apple and, after many layers of customer support, I couldn’t get a straight answer. I do believe they are accepting a 30% cut in potential profits through the app, though.

A representative from the PR firm that represents Starbucks in Canada let me know that I should contact Apple “to learn more about exceptions to Apple’s app policy.” At this point, I’m not entirely certain that Apple is taking a 30% cut for in-app purchases made through the Starbucks app.