Written by Nick Heer.

Goodbye, IFO Apple Store

Gary Allen is going to stop writing the venerable IFO Apple Store, but he leaves us with one final, beautiful thought:

My final advice is: don’t overthink Apple. Instead, remember Steve Jobs and his boundless enthusiasm and joy—especially  on stage—for what the products can accomplish and make possible. It’s fine to speculate on sales numbers and stock price. But it’s more pertinent to wonder how FaceTime or other Apple product feature can bring distant people together, to help diverse cultures understand one another to make a better world.

I’m glad that Allen has been able to spend so much time doing something that he truly loves, and grateful that he’s shared it with us for so long. But I’m going to miss the site. I read it daily, and it’s a brilliant and well-written resource. Thank you, Gary.