Pixel Envy

Written by Nick Heer.

IDC Estimates That Macintosh Sales Slipped at Nearly Twice the Market Rate

Joe Rossignol, MacRumors:

The latest numbers from market research firm IDC reveal that Mac sales experienced a slight year-over-year decline in the second quarter, dropping to 4.4 million from 4.8 million during the year-ago period.

[…]

Overall PC sales totaled an estimated 62.4 million worldwide in the second quarter, a year-over-year decline of 4.5 percent, as the PC market continues to decline. Nevertheless, North American PC shipments increased for the first time in five quarters, reflecting the strength of the U.S. dollar and “relative market stability.”

Apple’s sales decline is an 8.3% reduction compared to the year-ago quarter. Given that the most recent Macintosh news — the discontinuation of the Thunderbolt Display notwithstanding — was a spec bump of the MacBook, this is completely unsurprising. MacRumors’ own buyers’ guide shows a “Don’t Buy” indicator below every Mac except the MacBook.

Of the current lineup, fully half of all Macs — the Mac Pro, the Retina MacBook Pro, and the MacBook Air — are the most stale that those products have ever been.1 I’m not counting the non-Retina MacBook Pro as part of the Mac lineup because Apple seems to be winding down their promotion of the product. For the record, though, it would be the most stale product in Apple’s lineup by far: it hasn’t been refreshed in 1492 days, or just over four years.

The Mac Pro hasn’t been substantially updated since the new cylindrical model launched in December of 2013. The pro Macintosh situation is so dire that some designers and developers, like Mike Rundle and Sebastiaan de With, have opted to deal with the moderate hassle of building a “hackintosh” in order to get the performance they need for their work. Critical products like the MacBook Air and Retina MacBook Pro are well over a year old, too.

I look at models like the iMac and the MacBook and I see investment in the Macintosh. They’re beautiful and capable machines. But then I gaze over the rest of the lineup, and I’m disheartened. My MacBook Air turns four next month and, while it’s still humming along nicely, I am interested in replacing it with something that has a high-resolution display and greater performance. I’m not sure I see enough value in replacing it with a computer that is over a year old, fresh out of the box.


  1. Okay, the Air is out by eight days: 491 days since the last update, compared to its previous record of 499. ↩︎