Pixel Envy

Written by Nick Heer.

iCloud Feels Like Another Apple Hobby

Ben Lovejoy, writing for 9to5Mac:

This isn’t just about the Apple tax, where we expect to pay a premium for something better. This, to me, is about signalling the relative importance the two companies place on cloud storage. Google, by matching the SSD capacity of a fully maxed-out MacBook Pro with Retina display, is telling us that cloud storage is a serious, practical option. Somewhere we can store most of our documents. And if 1TB isn’t enough, Google allows us to buy cloud storage plans right the way up to 30TB (at a price, of course).

Apple’s pricing and 55GB maximum is, in contrast, telling us that cloud storage is a nice-to-have. Somewhere we may want to store some of our documents, but not key to the way in which we work. It is, in short, treating it as a hobby.