Pixel Envy

Written by Nick Heer.

iAd’s Hopefully Long Future

David Smith:

I certainly hope iAd stays around. After a very bumpy start it has stabilized into a very solid platform that serves its intended goal of providing a native mechanism for making money in free apps. In fact, the performance of iAd has grown so solid over the past 6 months or so that I recently dropped all other advertising platforms from Audiobooks (previously I’ve integrated with MobClix, Admob, and Adsense).

That’s certainly surprising, given the number of stories predicting its demise. It’s still an odd business for Apple to be in—they hate ads. Via Marco Arment.