Pixel Envy

Written by Nick Heer.

I Dot Me Cloud Drive

Dr. Drang:

Then came MobileMe. It was introduced with the iPhone 3G, just before Apple’s internet-connected user base was about to shoot through the roof. MobileMe will forever be remembered as the reason Steve Jobs called a special company meeting to ask two questions:

  1. “Can anyone tell me what MobileMe is supposed to do?”

  2. “So why the fuck doesn’t it do that?”

The phrase “MobileMe” in the Jobs quote above could easily be replaced with any one of Apple’s cloud services, though at a blessedly decreasing rate. I’d wager that it’s an asymptote; whatever Apple calls their cloud service, it will never, ever reach the point of expected reliability. Part of this is because Apple is ambitious, and wants to replace most of their existing web services in one fell swoop. This is made extra complicated because as soon as the service is released, there will be tens of millions of people trying to use it immediately. But that’s really hard to see as an excuse in 2014.