The Powerful Density of Hypertextual Writing ⇥ kottke.org
Please forgive me for quoting this New York Times editorial board piece in its entirety:
You already know Donald Trump. He is unfit to lead. Watch him. Listen to those who know him best. He tried to subvert an election and remains a threat to democracy. He helped overturn Roe, with terrible consequences. Mr. Trump’s corruption and lawlessness go beyond elections: It’s his whole ethos. He lies without limit. If he’s re-elected, the G.O.P. won’t restrain him. Mr. Trump will use the government to go after opponents. He will pursue a cruel policy of mass deportations. He will wreak havoc on the poor, the middle class and employers. Another Trump term will damage the climate, shatter alliances and strengthen autocrats. Americans should demand better. Vote.
This is arresting, and not just because of how direct it is. It makes the best of the medium of the web in a way that would simply be impossible in print: by stacking link upon link.
A simple list of headlines would have done the same basic job, but by presenting it this way, the Times editorial board is simultaneously able to deliver a strong opinion; each of those links is like a fist pounding on the desk for emphasis. Lies, threat, corruption, cruel, autocrats — bam! bam! bam! bam! bam! Here! Are! The! Fucking! Receipts!
The way I’ve long thought about it is that traditional writing — like for print — feels two-dimensional. Writing for the web adds a third dimension. It’s not an equal dimension, though. It doesn’t turn writing from a flat plane into a full three-dimensional cube. It’s still primarily about the same two dimensions as old-fashioned writing. What hypertext links provide is an extra layer of depth. Just the fact that the links are there — even if you, the reader, don’t follow them — makes a sentence read slightly differently. It adds meaning in a way that is unique to the web as a medium for prose.
Both these pieces are so good, I just had to point to them and add my own stance: link often, and link generously. Writing on the web is not like print, where too many citations can feel interruptive. On the web, it is just part of the visual vocabulary. It encourages a more expansive tapestry where references can be used for more than just acknowledging source material. One can also point to definitions, tangential pages, or jokes. The hyperlink is among the singularly magical elements of the web.
The Times is among the worst offenders for not crediting others’ past reporting by linking to it. You will notice every one of the links in its paragraph is to another Times story, which makes sense in this context. (It would be perhaps slightly more powerful if each was to a different publication to capture the breadth of this uniquely odious man, but then the Times runs the risk of pointing readers to something outside its known editorial context.) In other reporting, there is simply no excuse for the Times to not link to someone else’s preceding work.
Link often, link generously.