Pixel Envy

Written by Nick Heer.

Humans Curating Apps

Jean-Louis Gassée might be on to something:

If it’s a good idea to use human curators to navigate 30 million “songs”, how about applying human curation to help the customer find his or her way through the 1.5M apps in the Apple App Store? Apple bought Beats for $3B and spent a good chunk more to build its Music product. Why not take another look at the App Store jungle and make customers and developers even happier?

Between Genius, Near Me, and Explore, Apple has taken a lot of stabs at automating app suggestions. They also do have human curators creating featured app collections on the App Store. But a more regular rotation of apps — including surfacing some of the lesser-known apps — combined with a more tailored approach could be a huge boon to developers and users alike.