Eight years ago, HP worked with Moving Brands on a handsome new logo, which — sadly — ended up not being used.
HP says it’ll be using this logo solely on its premium laptops.
This raises more questions than it answers. What defines a “premium” laptop? Why is HP selling non-premium laptops? Why is this branding not being used across the company? Isn’t it confusing to have multiple, distinct logos for a single brand?