Eleven and a Half Seconds ⇥ digiday.com

Ricardo Bilton, DigiDay:

Vox’s seven sites took an average of more than 23 seconds to load, far longer than competing publishers such as Mashable and The Huffington Post. Vox’s engineers had declared “performance bankruptcy.”

A few months later, the situation has improved. Vox has managed to cut its sites’ average page load time to around 11.5 seconds, thanks to a combination of smaller and larger tweaks.

It used to take me eleven and a half seconds to load a webpage on a 56K modem. Now, it takes eleven and a half seconds to load a webpage on a 50Mbps broadband connection. Good stuff, Vox.