Pixel Envy

Written by Nick Heer.

How Google’s New “Right To Be Forgotten” Form Works

Danny Sullivan:

Will everything get removed? No, according to our source — but requests that are complete and make a reasonable explanation of why a listing is irrelevant, outdated or inappropriate in that person’s view should have a good chance of being removed.

Google has already received thousands of requests, it has acknowledged, even before this form has gone up. Our source says that most of these are unlikely to be approved, as they won’t have met the formalized criteria that the form requires, such as ID. But, those people can resubmit using the now formal process.

Overall, each removal will be examined on a case-by-case basis. In the case of rejection, people will be notified and told they can appeal to their country’s data protection agency.

Given that Google is the gateway to the internet for many people, and that they were obligated by an EU court to implement this process, do you think it would be pertinent to know what their criteria is for removal? So far, it’s a big mystery.