Pixel Envy

Written by Nick Heer.

How Google is Killing Organic Search

Aaron Harris, on Google’s burying of organic search results below paid and sponsored results:

The scariest part of this is that, if you sell something using the internet, regardless of whether or not you see yourself as a “local” business – or think you’re competing with Google – Google sees you as competition. Searching for “Camera” or “Buy a Dress Shirt” gets you a nearly identical split of screen real estate as that of “local” searches. Nearly everything leads back to a Google product except for an ever-decreasing amount of “Organic” real estate.

It’s Google’s world, and from now on, you’ll have to pay to play in it.

Dirty. Google may just be one of many search engines, but it is the most popular by a very large margin. Great power requires great responsibility.