Pixel Envy

Written by Nick Heer.

How Ballmer Missed the Tidal Shifts in Tech

The fallout and responses to Steve Ballmer’s departure have begun. First up, a great article from David Pogue, New York Times:

It doesn’t take a psychologist to understand why Microsoft missed these tidal shifts: It’s always been a PC company. It helped to create the PC revolution, its bread and butter was the PC — and so of course the company kept insisting that the PC was the future.

The Windows-everywhere approach favoured by Microsoft was never going to succeed. The massive sales of tablets have proved that consumers are more interested in finding a simple way to browse the web and check their email than Windows provides.