Préshit Deorukhkar (via Michael Tsai):
Over time, we realised that the easiest way to upload your homescreens would be directly via your mobile device. Long story short, we started building a native iOS app in early 2015 which would let you do that, and a lot more.
After about a week of being “In Review”, Apple rejected our app for reasons that we still can’t wrap our heads around. After the initial rejection, we tried to work through it via multiple iterations — but it just didn’t work out for them.
What did we get rejected for?
Apple executives explained to us that we cannot showcase a homescreen springboard image within the app — stating that the springboard was Apple’s IP and it was against Apple’s Brand guidelines.
Is it, though? Because two years ago, Betaworks launched a similar app called “#Homescreen” which, though it had app review issues of its own, was never sanctioned for intellectual property issues. Betaworks pulled the app from the store earlier this year on their own volition. I can’t see a good reason why Deorukhkar’s app would or should be treated differently.