Pixel Envy

Written by Nick Heer.

Hipstamatic’s Lost Year Searching for the Next Killer Social App

Austin Carr has the fascinating inside story of Hipstamatic’s struggle over the past year for Fast Company:

Hipstamatic’s journey over the past year has been tumultuous, to say the least. As Fast Company has learned from speaking to more than a dozen players involved, Hipstamatic has wrestled with ever-growing social competition, internal tensions, and a lack of product vision–not to mention juggling acquisition interest and worsening term sheets in a post-Facebook IPO world.

Oddly enough, Hipstamatic is one of the only apps of its kind with a solid, simple business plan. They charge for the app, charge for add-ons, and have past partnerships with a variety of third parties. But the app seems to have entirely stalled. It’s a tool, not a network.

This is a three-part series, the first part of which is available today.