Pixel Envy

Written by Nick Heer.

Here Comes the Sun

Steven Sande, writing for the (brand new) Apple World Today:

Speaking at the Goldman Sachs Technology conference this afternoon, Apple CEO Tim Cook announced plans for a huge $850 million, 1,300 acre solar farm to be constructed in Monterey County, California south of the company’s corporate headquarters in Cupertino.

The facility is designed to produce enough power for about 60,000 homes — or all of Apple’s operations in California. Those operations include the current offices, the Campus 2 corporate headquarters under construction, a data center in Newark, California and 52 Apple retail stores in the state.

Apple isn’t the only company doing this sort of thing, but they’re building what are probably some of the biggest sources of renewable energy in North America. It’s definitely not about the bloody ROI.