Emma-Kate Symons of Quartz wrote a truly abysmal op-ed today, in which she dusts off the tired old Apple-as-religion/cult metaphor for another go-around, this time related to the published-today Becoming Steve Jobs bio. Normally, I wouldn’t link to something so awful, but this bears special exception because not only is it spectacularly unclever, it gets downright offensive:
In the new biography Cook even expands on the theological notion of one body, one flesh, linking himself to Jobs, by giving the startling tidbit that he offered to give a part of his liver to the pancreatic cancer sufferer back in 2009.
There’s nothing anyone can really say to such an article that doesn’t presuppose an adherence to the supposed cult. That is, if I find this article offensive or mean-spirited, it is assumed that I am taking offence because I am part of the religion. Denying that only fuels the premise of the article. It’s the style of writing they teach at the “when did you stop beating your wife?” school of journalism.
But this one sentence could only be penned by someone with a truly profound lack of empathy. If all Symons wanted to do was rabble-rouse, I’m sure she could have accomplished that without resorting to extraordinary personal attacks. Shame on Quartz for ever allowing this to be published.
By the way, if you want a far more clever barb at Apple, John Oliver has you covered.