Mark Gurman No Longer at 9to5Mac ⇥ twitter.com

9to5Mac founder Seth Weintraub on Twitter:

Very sad to announce that @markgurman will no longer be writing for @9to5mac The departure has been a year in the making…

Of all the writers that 9to5Mac has, Gurman is the one that keeps them in the news. His scoops — which include breaking the news of Apple’s in-house Maps app, the 15-inch Retina MacBook Pro, and breaking the news of the 12-inch MacBook, among many others — are known to be reliable, well-sourced, and comprehensive.

Dave Smith of Tech Insider reports that he’s going to be joining a “big name media publication” in San Francisco. I’m guessing Buzzfeed or Recode, for what it’s worth.

Update: Buzzfeed seems more likely to me. Managing editor John Paczkowski and Gurman have a friendly rivalry — I bet they’d make a great team.

Update: Or perhaps it’s another company that begins with the letter B.

Update: And there’s confirmation: Gurman is headed to Bloomberg, and will be based in San Francisco. (Bloomberg the business and Bloomberg the man are inseparable in my mind and completely tied to New York, hence my Buzzfeed guess.)