Pixel Envy

Written by Nick Heer.

Mark Gurman’s Report on the Status of the AirPower

Mark Gurman, Bloomberg:

Apple didn’t say when in 2018 it would release AirPower, but engineers hoped to launch the charger by June. The aim now is to put it on sale before or in September, according to one of the people. In recent months, some Apple engineers have ramped up testing of the device by using it as their charger at the office, another person said.

Gurman doesn’t say when the shipping target was originally set as June. If that was the case when they announced it last year, why not hold the announcement until WWDC? Regardless, if the new deadline is September, that will make it a full year between announcement and shipping — and for what? Most iPhone buyers probably don’t remember that Apple announced the AirPower because, let’s face it, it’s nowhere near as exciting as new iPhones. Judging by my Twitter feed and comments around the web, many of those who do remember the announcement of the AirPower are disappointed that it’s taking so long.

This saga is a blunder, and I’d be shocked to find out that it wasn’t a preventable one.