An example. Google doesn’t intend to share
.blogand it will only be used to point to Blogger sites. If you have a Tumblr or WordPress blog, you can’t have a
.blogdomain. Here is the public listing of Google’s application.
The purpose of the proposed gTLD,
.blog, is to provide a dedicated Internet space where Google can continue to innovate on its Blogger offerings. The mission of the proposed gTLD is to provide a dedicated domain space in which users can publish blogs. All registered domains in the
.bloggTLD will automatically be delegated to Google DNS servers, which will in turn provide authoritative DNS responses pointing to the Google Blogger service.
Don’t be evil.
In a bit of schadenfreude, Amazon has applied for a
.search top level domain.