Google Redesigns and Pivots Google+ Again ⇥ googleblog.blogspot.ca

Google’s Eddie Kessler:

Today, we’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and center. Now focused around interests, the new Google+ is much simpler.

How many times will Google change Google+’s focus before they realize that even they don’t know who it’s for or why it exists?