Lauren Goode, Wired:
But as Google increases the number of privacy features — part of an attempt to scrub its reputation clean of data-tracking dirt — the setup of the settings, toggles, and dashboards within its apps seems to put more responsibility on the individual user rather than the platform. As Pichai himself said, Google aims to give people “choices.” So it’s your choice if you want to take the time to adjust, monitor, take out, or toggle something off. Just like it’s Google’s choice to not change its fundamental approach to gathering data to help better target advertising and thus make heaps of money.
Google is fully aware that most people will not choose to go spelunking around their privacy settings to get things configured just so. Most people are just going to stick with the defaults. And those defaults will, for the foreseeable future, be skewed to protect Google’s data collection interests.