Pixel Envy

Written by Nick Heer.

Google Debuts New Photos Commercial

This ad is perfect. The only reason it exists is because Apple has decided to be stingy with their storage offerings: the iPhone still starts at 16 GB, and iCloud offers just 5 GB for free. It may only be an extra dollar per month to get 50 GB of storage, but why does it cost a dollar? If you’ve just paid $649 for new iPhone, you probably feel like that should have included a barely-tolerable 50 GB of iCloud storage, too. When you’ve missed a photo because you’ve run out of space, you’re not thinking about the business model of the company that made the phone. You just wanted that photo.

Update: I previously misstated that the first paid iCloud tier, at $1/month, offered 20 GB of storage. It’s 50. Apple has a full list for the pricing in all countries where it’s offered.