Pixel Envy

Written by Nick Heer.

Google Fi

Fascinating new service from Google, as explained by VP Nick Fox:

We developed new technology that gives you better coverage by intelligently connecting you to the fastest available network at your location whether it’s Wi-Fi or one of our two partner LTE networks. As you go about your day, Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots we’ve verified as fast and reliable. Once you’re connected, we help secure your data through encryption. When you’re not on Wi-Fi, we move you between whichever of our partner networks is delivering the fastest speed, so you get 4G LTE in more places.

This is really clever. If the pay-what-you-use pricing model puts the pressure on carriers the way Google Fiber did on ISPs, this should be good for everyone, not just Fi users. Pity we’ll likely never get this in Canada, though; we desperately need a shake-up.